2020 was a year like no other for the cosmetic surgery and treatment industry. The nationwide lockdown prevented surgeons and clinics from performing any procedures for months, before a ‘Zoom Boom’ was triggered and the popularity of cosmetic treatments skyrocketed as soon as Britain exited lockdown.
Now with the New Year almost upon us, the beauty and cosmetic treatment arena is likely to see some major developments, with around 6 million people in Britain now reporting that they are interested in undergoing treatments.
With this in mind, what trends and developments can we expect to see in the beauty and cosmetic treatment industries in 2021?
‘Zoom Boom’ 2.0
The Cadogan Clinic, one of London’s top cosmetic destinations, reported a 100% increase in treatments in August this year vs. 2019. As Britain came out of lockdown, we saw a huge increase in demand from patients who had missed their appointments, but also many first-time patients looking to undergo cosmetic treatments.
With parts of Britain now in a Tier 4 lockdown and with a New Year fast approaching – a time when millions of Brits commit to improving their appearance and wellbeing – we are likely to see another huge increase in demand for cosmetic treatments across the board in early 2021.
Hyper-personalisation, and more tweakments
As the variety of cosmetic treatments on offer increases, so too does our knowledge about how these treatments can affect people in different ways. During the first nationwide lockdown, surgeons, practitioners and cosmetic treatment companies such as Uvence had time to focus their efforts and resources on research and development, enhancing their capabilities and bringing innovative treatments to the table.
The cosmetic treatment industry has also observed the success of cosmetics and skincare brands that have made efforts to offer more diversity in the range of products they offer, meaning that their products can be used and enjoyed by people of all different shapes, sizes and backgrounds. With this in mind, I believe we will see more cosmetic treatment companies offering hyper-personalised products, which cater specifically to the individual needs of each client.
The rise of regenerative treatments:
We are now seeing regenerative medicine become a staple in the luxury beauty market – it is no longer exclusive to the realms of science fiction.
These ‘bio-hacks’ will become mainstream within the next few years, and some companies are already starting to offer these treatments in an on-demand format. These regenerative treatments, such as Platelet-Rich Plasma (PRP) and ADSC (Adipose-Derived Stem Cells) simply harvest the rejuvenative properties hidden within our own cells, and reinject them to boost recovery, repair cells, and rejuvenate our skin.
Uvence is one example of a regenerative treatment, which preserves one’s own ‘super enriched tissue’ for up to 5 years, and offers the regenerative benefits of the patient’s own tissue in the form of a ‘biofiller’.
The increasing versatility of fat transfer procedures:
The attitude that fat is a demon to our diets, lifestyles and outward appearances is slowly starting to fade. Many cosmetic professionals are now coming to understand the power of fat, as our fat tissue contains incredible regenerative properties.
Treatments such as nano-fat grafting for example are gaining popularity, as surgeons and cosmetic doctors are discovering that these minimally invasive treatments provide a versatile and effective alternative to traditional fillers. As this trend continues to develop, we will see more people undergoing liposuction in order to capitalise on the benefits that their own fat can provide.