When it comes to cosmetics, it seems that a ‘one size fits all’ approach is becoming outdated. The cosmetics arena has witnessed an increased demand for personalisation from luxury beauty brands – whether that be through lipstick shades that match your unique complexion, or a foundation that is tailored to your specific skin type. New research shows that 1 in 5 of us are now willing to pay 20% more for products that are tailored to our specific needs.
The personalised nature of the beauty market has increased dramatically over the past few years and we’ve made significant progress when it comes to tailoring the product to the consumer. We’ve come a long way since using Vaseline as a one-trick beauty fix in the 70s, which is highlighted by the development of specialist topical creams and treatments we see today. Additionally, modern day cosmetic brands such as Fenty by Rihanna have specifically aimed to implement diversity in the market. Their foundation shades are much more tailored and accessible to people with darker skin tones which other big brands have previously failed to account for.
However, the need for personalisation does not stop at makeup products, as this approach is starting to be embraced by longer lasting cosmetic treatments. If a ‘one size fits all’ approach isn’t enough for makeup, then why would it be for procedures? Uvence has addressed the need for personalisation in beauty through the bespoke nature of the treatment itself. By utilising the patient’s own cells for rejuvenation of the skin, this means that each treatment is hyper-personalised to the patient. The innovative properties of Uvence also sheds light on how advancements in biotech are infiltrating the cosmetics arena, making procedures more innovative than ever before.
Research from Uvence that reveals over 3 million Brits are now considering a cosmetic treatment to combat signs of stress and ageing caused by the pandemic. However, the rising demand for personalisation in cosmetics suggests that it is treatments such as Uvence that are set to become increasingly popular, thereby providing a step away from traditional and generalised filler treatments.