What is the newest cultural shift in beauty and cosmetics, and what does it mean for the cosmetic surgery industry?
A new trend in plastic surgery is growing. Today’s patient is no longer striving for noticeable results; they want to achieve a softer look which enhances their natural features. This explains the dramatic rise in searches for Botox and cosmetic clinics, both in London and across the UK. Fewer people are opting for breast implants and rhinoplasty in favour of less invasive procedures such as lip injections and body contouring.
Uvence’s lead surgeon, Dr Olivier Amar, has noticed this cultural shift. Different cultures have idealised varying body types and features, such as jaw-shaping surgery in Southeast Asia or breast augmentation in North America. However, he has noticed a quiet push in recent times towards procedures that simply result in a younger and fresher look.
This can be seen recently in celebrity culture. Actress Chrissy Teigen revealed on Instagram in May that she was having her breast implants removed to be comfortable in her own skin. Even Kylie Jenner who was once known for her lip injections has announced that she has had her fillers dissolved in favour of a more toned-down look.
According to the American Society of Plastic Surgeons, in recent years non-invasive treatments such as Botox and dermal fillers have increased by 200% since 2000. In the past year alone there has been a 56% fall in buttock implants and an 11% increase in breast reductions. It is clear that society now calls for a different ‘look’, but what does this mean for the cosmetic surgery industry?
Uvence’s lead surgeon has been at the forefront of the innovation of aesthetic medicine and offers the perfect solution to this cultural shift. Uvence uses natural tissue extracted from a patient which is then purified and reinjected into the patient, improving the look, feel and complexion of problem areas of the skin.
Dr Olivier Amar believes that today’s patient is looking for a treatment that is relatively inexpensive, low commitment and has the least amount of recovery time. This is particularly pertinent to the current global pandemic as people are likely to want to spend as little time as possible in hospital recovering. As patients can have their tissue stored for up to 5 years, a quick injection of their existing stores drastically reduces the risk associated with spending long periods of time in hospital, whilst achieving the latest desired cosmetic look.
As more natural treatments develop, such as Uvence, we can expect to see more and more cosmetic clinics and Botox clinics offering more minimally invasive procedures.
We will also likely see the development of long-term beauty solutions. Whilst Botox and dermal fillers can be effective, their results are by no means long-lasting.
With Uvence, not only does the treatment represent a completely natural alternative, but it also provides a long-term solution. Uvence’s personalised injectables can be cryo-preserved for up to 5 years, meaning that patients can benefit from multiple injections to boost their skin over the course of several years.
This combination of micro-fat extraction, purification and cryogenic preservation offers the total package when it comes to long-term, personalised beauty treatments. Soon, cosmetic clinics will be able to offer a 100% natural alternative to Botox and fillers, helping their clients to achieve a discreet, natural look over a period of many years.
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