During the past year of the pandemic, the demand for cosmetic injectables has skyrocketed. A significant number of us have become highly conscious of our facial aesthetics and premature ageing, with research from Uvence showing that over 3 million Brits are considering a treatment because of signs of stress and ageing caused by the pandemic. But although we generally associate self-care and facial rejuvenation with women, the increasing male interest around facial cosmetic treatments has rapidly increased in its own right. Coined ‘Brotox’, male tweakments have become a more common theme in the beauty world, with research from Uvence revealing that 11% of British men feel that they look at least five years older as a result of the stress and anxiety brought about by lockdown and the pandemic, leading to a surge in demand for cosmetic enhancements.
A huge proportion of men believe they have aged the most this lifetime through lockdown. As men across Britain join their female counterparts in turning to cosmetic treatments, almost 2 million British men are now considering a treatment but are do not want to introduce unnatural substances into their body. In light of this, leading aesthetic surgeon Dr. Olivier Amar and cosmetics business leader Reece Tomlinson have pioneered a ground-breaking treatment, which answers the call for all-natural skincare solutions. The Uvence treatment purifies a patient’s own fat cells to create 100% natural and personalised injectables, representing an entirely natural, fast-acting and long-lasting solution to combat the ageing process and revitalise skin.
The consequences of the pandemic have impacted the health, wellbeing and vitality of millions of men in Britain. Practitioners have witnessed a huge increase in people not only signing up for cosmetic procedures in the weeks preceding the reopening of the beauty industry, but also men who have never even considered getting a treatment before getting in touch to organise consultations to learn more about their options. It is clear to those in the cosmetic and aesthetic medicine industry that there is now a widespread demand for treatments that can help men to revitalise their skin and combat premature ageing.
The Uvence offering allows access to regenerative and personalised treatments and is the biggest advancement in the field for nearly 15 years. In terms of accessibility and convenience this has never been seen before, the cryopreservation capability allows plastic and cosmetic surgeons alike to provide this treatment on a consistent basis to their patients without the need for synthetic, foreign substances or invasive treatments.
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